One of the most missed Optimizations when it comes to SEO are the titles for the blog posts.
While you might have a really cool title, you also have to think of what the search engines are going to need in order to index the blog post correctly, and if your title isn’t optimized correctly, you might find that your wonderful blog post might not get the traffic it should.
Blog post titles are there for one main purpose:
To tell the reader (and yes, search engines) what the blog post is about.
I spend a lot of time on the internet. An average of 12 hours a day (or more). I’ve come across a lot of blogs, and there are times when I’ll come across a blog post title that’s off.
A List Of No-No’s you might have seen before:
- Has nothing to do with the content
- Is really misleading (click bait)
- Is cryptic and doesn’t indicate what the blog post is about
- Over optimized for search engines
All these issues could hurt the blog owner’s search engine page rank (SERP).
Part of it has to do with the user experience.
If the user doesn’t find what they expect, and leave right away, that’s bad.
If the user was tricked by a misleading title (like those spammy posts “Girl gets in pool and then this happened…”) and the post had very little to do with anything really happening, they’re going to feel a bit tricked and probably never return. Also not good.
Titles that hide the true intent or are cryptic about what the content is about usually aren’t click on anyway. People like transparency, and so do the search engines.
The last one is a cardinal sin. Over optimizing for search engines is a black hat technique. Back in the early days, this was popular along with keyword stuffing and other tactics we wont mention because Google will see through it now.
How To Optimize Your Blog Post Titles The Right Way
Be Transparent with your blog post title. There’s no reason to hide what it is the blog post’s about. If there is, perhaps you should rethink your strategy.
Keywords In The Title
It’s widely accepted that you should have keywords in your title. You’ll also want them to be as close to the front of the title is possible.
Google (and your readers) look for clues when they are scanning the list of search results. If your keyword matches the one that the user queries, they have a bigger chance of clicking on your link.
Since English is a left to right language, putting the keywords as close to the front makes sense too.
Google seems to favor search keywords that are in the front as opposed to the back.
Brian Dean of Backlinko mentions this:
Dont Focus On Too Many Keywords!
There’s a natural tendency to try and get as many of your keywords into the title as possible so that you can rank for them all. This is keyword stuffing and is a huge no-no guys. You want to focus on just one (maybe two at most) keywords in your title, headers and throughout the blog content.
Lindsay Kolowich from Hubspot Marketing writes:
Don’t Forget About The Humans!
Most importantly, the blog post title has to make perfect sense to a potential site visitor that’s scanning the SERP for an answer to their question. If your title doesn’t answer their question, or at the very least, look like it will, then they will move on, probably never knowing your site existed.