Blog Writing can feel much like pulling teeth.
I admit, I enjoy building blogs, but even though I’m pretty good at writing, I hate blogging.
Well, not blogging, but writing the content for blogs.
It’s not something that really interests me, and it’s really time consuming.
The problem is that writing fresh, unique and consumable content is absolutely necessary for any blog that hopes to be a success.
I decided to find a better way to blog, that was not just easier, but faster too
Now I know that there’s a bunch of different types of blog post formats out there.
- “Top 10” Lists
- Editorial Posts
- Video Posts
- Commentary posts
We’re going to just create a good ol’ fashioned standard format blog post.
First, this has to be at least 1000 words. Google and Bing tend to rank longer blog posts higher than shorter ones of equal quality.
The average blog post is just 300 words.
When you consistently write 1000 words or more, Google sees more content, and again, provided that your content quality is equal or better than your competitors, you’ll have an edge in the search engine rankings, or SERPs.
The standard format looks like this:
Preparing to Write Your 1000 Word Blog Post
You can’t just sit down and start writing. You need to have a plan of attack in order to write the post quickly.
This plan is something that you might want to consistently use in order to get faster and better at blogging.
The Tools I Use To Write Fast Blog Posts
Everyone has their own way of doing this.
You could create the list on your computer in a spreadsheet. This probably is recommended as you can move stuff about easily.
When I’m not at my desk or on my phone, I tend to use good old fashioned pen/pencil and paper.
I use the Field Notes Reporter Notebook and either pen or pencil.
Sometimes, I carry the small 2 x 1.5 inch sticky notes as well so I can write “floating notes” that can be moved from page to page.
I will generate main points than get into the sub headings. I do no actual writing at this point either. This is all about planning and getting your main points down to gauge the flow.
1. Formulate A Clear Idea Of What The Post Will Be On
Having a clear idea of what the blog post will be on doesn’t mean knowing what “topic” the post will be about.
For instance, Camping might be the topic, but deciding to write a blog post about going camping without spending a dime is a clear idea of what the blog post will be about.
As such, you should have a clear and concise idea of ways that your reader could go camping without spending any money.
2. Create A List of Talk Points that will be both your Outline and Headings
Don’t just start writing your post. Write down a list if things that you’re blog post will cover. The more complete this list is, the easier it is to write the post.
Your list of points should start with just the main ideas, and then you will want to dive into the details using subheadings and bullet points until the post is fully outlined and ready to write.
Whenever possible, you might want to include a short overview or description along with the points as you write.
This serves to let the reader know exactly what’s in the paragraphs they’re about to read, and also helps the search engines figure out what your blog post is about so they can index it better for your target keywords.
3. Review the list and add or remove items
Now it’s time to add and remove items.
Add things that might be missing, remove (or move) things that are out of place or just don’t contribute to the overall topic or flow of the blog post.
Look for sections where you get too much in detail.
See if you can slim up the points.
Also look for places where your audience might want more information.
One example would be found on many of those Internet Marketing blogs, you’ll find that the a zillion posts that give you all the reasons why you should start internet marketing.
The problem is that they show you very little of how to do internet marketing step by step. Most readers don’t ever see the “secret sauce” that goes into a successful blog.
** Keep in mind that your list of points should be the things that people see when they scan your blog post. Most people don’t read word for word on the internet.
They often will just scan a page because most of us are trained by now to pick out very quickly what we’re looking for.
If your reader doesn’t see something in a header that might answer their question or give them the information they want, they’ll leave.
4. Write out the sections that you know about without having to do research first
It’s often easiest and fastest when you are writing to start with what you know, and don’t have to look up.
When you start with these parts, you’ll find that a lot of the blog post will get done very quickly. As you write, don’t worry about making corrections.
Either your computer will do the corrections for you, or you can go through the post when you’re done writing and make corrections during the editing step.
Right now, you just want to get as much out as you can and as fast as you can. You’ll need time to do research on the other parts that you can’t write without reference.
5. Do quick research and use only what’s most relevant
There’s a natural tendency to try and get everything you’ve researched in.
The fact of the matter is that you really don’t need to. You just need enough information that will satisfy the reader that they’ve gotten the information that they’re looking for.
Nothing more initially (You can expand and dive in deeper in subsequent blog posts). The idea is to get the blog post typed up in an hour or less.
This part has to go very quickly. I usually load my reference materials in tabs in my browser window.
When I’m writing, I can quickly flip through the tabs and get the reference information that I need very quickly.
When you do refer to something, it’s also good for SEO that you link to the other site’s page as one of your sources.
We’ll go into that more when we get to Search Engine Optimization, but for now, think of it this way: if that were your article, you’d want credit too, wouldn’t you?
Providing a link is just a great way of saying “thank you” to the writer that put the time into write that article while giving them credit too.
6. Edit Your Blog Post
Now it’s time to do the editing.
The first thing I do to save time is run the blog post through Grammerly (free spelling and grammar checker).
This will take care of most of the common issues in one 2 minute check.
I tend to also read through the blog post a couple times to manually check for sentences that are worded funny, or that could be improved upon.
Provided that you don’t have anything major that you need to add, you’re good to go.
If you’ve done your list correctly, your blog post shouldn’t need much work in the editing department.
Occasionally, you might have forgotten or left something out by mistake. This is the time to do the corrections or additions.
7. Publish The Post
Now all you need to do is copy and paste the article from Google Docs (or Word or similar) and do the formatting, adding of the headers and sub headers and images if required.
I don’t tend to include this time in that one hour as it’s easy, and the grueling work of generating copy is done.